Juliette Espinasse Dubois is a name synonymous with luxury, creativity, and an unyielding passion for both fashion and fragrance. As the founder of six distinguished brands, including the acclaimed July of St Barth and Couture, Dubois has firmly established herself as a visionary in the industry. Her journey is a testament to her entrepreneurial spirit and her deep-rooted love for perfumes, which can be traced back to her family’s rich heritage.
Dubois’s family has been in the lavender production and distillation business since 1863. Growing up surrounded by the intoxicating aroma of lavender, it was almost inevitable that she would develop a profound love for perfumes. This early exposure laid the foundation for what would become a lifelong passion and career.
In 2014, Dubois launched her eponymous perfume brand, which quickly garnered a loyal following among luxury fragrance aficionados. Her creations are celebrated for their uniqueness and luxuriousness, earning her a prominent place in the perfume industry. Over the past 30 years, she has continually innovated and refined her craft, solidifying her brand’s reputation for quality and elegance.

Juliette’s creative journey did not stop with fragrances. Recognising the natural synergy between fashion and perfume, she launched July of St Barth. This brand epitomises the fusion of her two passions, offering a unique line of products that appeal to both fashion and fragrance enthusiasts. In 2017, she further expanded her portfolio with the introduction of the ‘July St Barthelemy‘ collection. This collection is a personal narrative expressed through an exquisite range of perfumes, each scent telling a part of Juliette’s story and emotions.
Couture, another of Dubois’s ventures, is celebrated for its bespoke wedding dresses. Each gown is a masterpiece, reflecting her dedication to craftsmanship and her ability to turn a bride’s dream into reality.

Her entrepreneurial reach extends beyond perfumes and wedding dresses. With 20 outlets around the world, Dubois’s brands have a significant global presence. She has also made a mark in the cosmetics industry with July in Grasse, a brand that boasts eco-conscious and biologically sourced creams, distributing over 100,000 units worldwide. Additionally, July in Cannes caters to men, specialising in high-end dresses and costumes.
Juliette Espinasse Dubois’s story is one of passion, creativity, and relentless pursuit of excellence. Her brands are a reflection of her identity, merging her heritage with her visionary outlook. Through her work, she continues to inspire and captivate the world, leaving an indelible mark on both the fashion and fragrance industries.
